Reasons Why You Will Soon Be Shopping At Forever 21

By Heather

I’m currently crushing on Forever 21. As Racked pointed out via The Wall Street Journal, the retailer is focusing on an older demographic now (not just tweens) by stocking the store with “more-forgiving fits and more sophisticated looks.”

“We’ve been working hard to break down that barrier of age with our brand,” Forever 21 Vice President of Merchandising Linda Chang told WSJ. “Part of it has to do with overcoming the stigma of our name—Forever 21.” The brand is also starting to stock its stores with different brands like Happy Socks and BOY London to appeal to customers.

Here are some of my favorite Forever 21 finds: